Local marketing announcements allows a company to develop a repeat customer base in the immediate vicinity of the business's location. The standard radius of influence is about 10 miles, but could be even less than that in more urban areas, where local traffic and neighborhood density is much higher. (See also Close-Range Marketing)
People like to shop and eat near their homes; it saves time and is more convenient. Residents create their own “mental maps” of the surrounding area, with favorite restaurants and particular stores quickly and easily remembered. They develop shopping and eating habits based upon these maps, engaging in a great deal of repeat business.
Yet at the same time, new businesses are always moving in, so these maps are constantly updated. Therefore, any store or restaurant—and particularly new ones—has to work to advertise its presence even in its own surrounding neighborhood, in order to get onto these mental maps.
Local marketing is about knowing and interacting with neighbors. It is not just about investing money, but about investing time and developing relationships. It can’t be done purely from an office chair and computer—although that’s yet another tool to be utilized—but rather, requires getting out there and connecting with customers face to face.
Receptive to receiving Announcements and Upcoming Events, or someone who wants to provide Announcements and Upcoming Events, or both. A provider can create a Announcements and Upcoming Events event for 125 interested poeple (no guessing at all).
Without guessing, trolling, or annoying people by blasting tons of emails or social posts out, Bridges allows you to reach out to people that have a specific interest in this topic as a receptive, provider, or person who is both